Tips To Get More Buyers’ Interest In Your Home: Your Strategy Guide

The better your home is marketed, the more money you can sell it for. Quality marketing equals quality exposure, which leads to more showings, and ultimately a higher sales price. Here are 10 tips to help you market your home effectively.

List your home on the MLS

If you’re looking to save money selling your home, the first step is to list it yourself on the MLS. This will get your home listed by popular real estate sites automatically, and will also get it listed on dozens of local real estate and agent sites. This will give you access to a huge database of buyers.

Use mobile apps and sites to promote your home

The use of smartphones and tablets to search for homes has increased by 50% in 2014, with 27% of mobile users finding their homes through a mobile app. This is largely due to the top real estate sites having mobile apps that are easy to use. If you are listing your home, it is important to make sure the site you choose has a mobile app for buyers to easily access.

Market your home with signage

People who are looking to buy a home often like to take a drive through the neighborhoods they are interested in to look for houses that are for sale. This technique can also be successful – as 9% of buyers found the home they ended up purchasing in 2014 via a yard sign. In most areas, Home Bay provides a free yard sign to sellers who use our services.

Use Social Media

According to a study by the Pew Research Center, 74% of adults use social networking sites like Facebook, Twitter and Instagram. Utilize your connections as a resource by posting your listing, open house dates and contact information. You could see a significant payoff, as in 2014, 8% of home buyers found the home they ultimately purchased through a social connection.

Price to sell

When you price your home, it’s common to set the price at the higher end of its value range. However, you may be surprised at how low the offers are (or sometimes, no offers at all). This happens because homeowners tend to overestimate the value of their home by 8%. Keep this in mind when pricing your home. In some areas of the country, like in the San Francisco Bay Area, pricing low and creating competition amongst buyers can actually increase the price.

Make yourself available to show your home

You want to make it easy for buyers to see your home, so you can put a lock box on the front door. This way, people can stop by any time to take a look.

Most buyers use agents, so most of the people who would come through your lockbox would be accompanied by an agent. If you feel more comfortable, you can schedule a showing when you’re home. If the buyer is interested enough, they’ll be willing to wait.

Hire a real estate agent

If you want to get the best deal on the sale of your home and also have the best possible experience during the most important financial translation of your life, then it’s a good idea to get the proper professional help.

Call me for a strategy session today!

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